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Abstract

Keyword SEO Pro
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HomePage PageRank is king.

According to the leading SEO experts,^1, 2 HomePage PageRank is the top
factor in the Google Algorithm (the scoring system that determines
positioning on results pages). Video 15

Keyword SEO Pro analyses at this top factor in the Google algorithm for
a list of keywords.

Interpreting your KSP Results Table

Example 1 Google.co.uk Keyword SEO Pro Analysis - 14th November 2010

In this dataset, low keyword difficulty is highlighted in green in the
KD (Keyword Difficulty Column), average keyword difficulty in blue and
highest difficulty in pink. The minimum Home Page PageRank required to
compete is indicated in the table below for both competing home pages
and internal pages.

Keyword SEO Pro output
.

Keyword SEO Pro is a unique keyword difficulty tool.
* It analyses a set of keywords of your choice for the top two
factors on Google.
* It gives a means of comparing the strength of the competition for
each keyword with the potential strength of a web page on one's own
website allowing for the Home Page PR boost.
* It shows keywords that may be in range for your website.
* It shows keywords that are out of range currently for your website
- so that you do not invest precious time and money chasing
rainbows.

*

Google provides home pages that are competing for a keyword. A
new website home page will have a PageRank of 0 but it will count
effectively as 4. Keywords with difficulty in the green zone may be
within range for some of these kewyords.
To achieve an effective home page PageRank of 5 requires in
the region of 70 links from other websites. Keywords with kD - Keyword
difficultyin the blue range are unlikely to be in range of new
websites.
On average, a website with a home page PageRank of 6 will have
250,000 links from other websites. Keywords in the pink range of
keyword difficulty are likely to be out of range for few but the very
top performing websites.

There are other means of marketing than natural Google search. One
example would be Google Adwords.

PageRank and Incoming Link Numbers.

Having determined that we might require a home page PageRank of 4, we
need to know how many backlinks would be required. The answer is 2,500
average value backlinks. This is discussed in greater detail in Video
13.

Increasing backlinking with a backlinking campaign takes time and must
be undertaken with caution Video 17.

How can Keyword SEO Pro improve my search engine optimisation?

Web Professionals

If you are a web professional, you will be able to use Keyword SEO Pro
to achieve better results for your clients than your competitors.

Website Owners

If you would prefer us to use our program to maximise the potential of
your website, we would be delighted to do this professionally for you.
Video 14 explains this in a little more detail. .

How a chance observation has led to unravelling the top two factors in the
Google Algorithm.

A web page of mine was in position 1 on Google for many years but fell
to position 2 for a few weeks.

Google Position 1

The page that had moved into number one positionIt was an article on
the website of a national newspaper.

Telegraph-Internal-Page

How was this page achieving position 1 status?
1. The keyword was not in the title tag.
2. It scored poorly with Internet Business Promoter and Website
Auditor for on-page factors.
3. It had a PageRank of zero and there were very few external
backlinks. (My page was PageRank 3).

Internet Business Promoter

There is debate amongst SEO experts as to whether PageRank is of any
importance in SEO and positioning on search engine results pages
(SERPs) because a page with PageRank 0 can achieve top positioning.

The HomePage of the newspaper's website had a PageRank of 8.

It occurred to me that it might be that for internal pages it is the
HomePage PageRank that is of greatest importance in the Google
algorithm. The more Google SERP's I looked at them more this seemed to
be the case.

Why are Wikipedia pages usually highly placed? Wikipedia's HomePage has
a PageRank 8.

This could not explain how some HomePages with PageRank 0 could have
high positioning. It became apparent that these HomePages were
effectively receiving a boost in their PageRank when they competed for
a keyword (Video - G-Factor-2).

A Controversial but Verifiable Theory

Follow the logic and the evidence presented on this page and much of
the mist around SEO will disappear.

This theory provides a ground-breaking development in search engine
optimization.

Google revolutionized search positioning by including backlinks into
its algorithm. Before Google, search engines determined positioning by
on-page factors alone.On-page factors include the placing of the
targeted keywords in page title tags, header tags and the body of the
page. Off-page factors relate to backlinks.

Larry Page Google

An extenstive analysis of the top Google results pages for hundreds of
keywords was undertaken.

It became apparent that four key facts must be recognised together to
understand the importance of PageRank in positioning and SEO.
1. Google looks at HomePages and internal pages differently.
2. For internal pages, Google looks at the HomePage PageRank in its
view of the importance of the page - G-Factor-1.
3. HomePages optimised for a keyword receive a boost - G-Factor-2.
4. The PageRank information made available to us is at least three
months out of date.
The leading search engine optimisers unanimously hold that PageRank
is meaningless in positioning on search engine results pages and
SEO. They also accept that off-page factors are more important for
positioning than on-page factors.Those who have only looked at one
of these at a time could not have appreciated the true significance
of PageRank.

PageRank Indicator
Google provides a toolbar with a PageRank indicator available for
Internet Explorer and Firefox web browsers.
The following web page ( Figure 1) is in position '5' for the
keyword 'SEO cost' on Google. Positioning the cursor over the
horizontal PageRank indicator results in the Googe statement
"PageRank is Google's view of the importance of this page which in
this case is '0' compared to a maximum of 10. We are presented with
a single number whereas Google has access to the many decimal
places.
Figure 1 - Page in postion 5 on Google for 'SEO' cost -
PageRank 0
PageRankZero
The major argument against PageRank in SEO is that pages with zero
PageRank can be in the top positions, even for competitive
keywords.

In Table 1, keywords relating to 'SEO' were obtained from the
Google Keyword Tool. The PageRanks for the top 10 positoned pages
on Google were entered together with the competiton - number of
competing pages. Each of these keywords are highly competitive. For
these selected keywords , there are eleven top positioned pages
with PageRanks of zero.
Table 1
Keyword SEO Pro Competition PageRank
This data confirms that pages with zero PageRank can be in the top
10 positions for highly competitive keywords.

Keyword SEO Pro Line

So should we simply accept that PageRank is Dead?
No. We cannot.
We have a problem.
According to Google:-

PageRank Zero
So either
1. Google is misleading us.
or
2. We have all been misinterpreting Google's statement.

It is, therefore, particularly noteworthy that we are not told
which page's PageRank Google is referring to.
A second option to consider is that it is a different page's
PageRank that "is Google's view of the importance of this page."
The obvious second choice page would be the HomePage.
Figure 2. Keyword SEO Pro analysis for 6 keywords. The web page
in position 5 for 'SEO cost' is highlighted and the PageRank
indicator for this page is seen above - (Figure 1)
Keyword SEO Pro Table 6 keywords
Now take a look, if you will, at the corresponding HomePage
PageRank of this website - it is '6' as seen in Figures 2 and 3.
Figure 3. HomePage PageRank showing '6' for the website in position
2 as in Figure 1 and 2.
Search Engine Watch in position 5 PR 6
With few exceptions, internal pages with zero PageRank in high
positions on Google prove to have HomePage PageRanks with
significant PageRank. On the few occasions that the HomePage
PageRank is also zero, the latter has risen within a few months.
The PageRank data available to us is at least three months out of
date.
In Figure 4, seven pages (URLS) in top ten positions have PageRank
'0' and they are in white cells (boxes). Without exception, the
corresponding HomePages of these websites have higher PageRanks up
to 8.
Figure 4. Google PageRank boost for HomePages.
Figure 4 Table
Four web pages with PageRank '0' in top ten positions are in pink
cells. One of them is seoprices/ and this is a HomePage.
It is now apparent that HomePages that are in top positions must be
receiving a boost to their PageRanks. It is like 'home advantage'
in sport but a far stronger effect.
The best fit that could be found was to add 4 to a maximum of five:
a HomePage with a PageRank of 0 becomes 4, a HomePage with PageRank
of 1-4 becomes 5 and no change is made to those with a PageRank of
5 or more. Keyword SEO Pro highlights top pages that are HomePages
in pink (right columns) and if the HomePage PageRank (left columns)
has been given a boost (G-Factor-2) it is indicated in green.
The hypothesis that PageRank is effectively the best indicator we
have for Google's assessment of off-page factors for a web page is
readily verifiable and in practice proves to be well supported.

Keyword SEO Pro Line

The importance of understanding PageRank in SEO:
If your webpage is not in the top ten positions for a keyword, it
will receive very little of the available traffic.
The web page in
+ position 1 will receive 40%,
+ position 10 - 2.8%
+ position 31 - 0.12%

We have all asked:-
"How can I get my web pages to the top positons for my preferred
keywords?"
There are 8 million searches each month for "SEO".
My Recommendation - Take out the "How" and ask:
Can I get mey web pages to the top positons for my preferred
keywords?
There are only 2,000 searches for "keyword difficulty"!

PageRank is the equivalent of "Divisions" in Football

PageRank as divisions PageRank as Divisions PageRank and Divisions
Manchester United Chelsea Tottenham Hotspur
+ In England, the above teams are at the top of the Premier
Division.
+ If your team is in the Premier Division you have a chance to
beat them.
+ If your team is in a division three or four below, you have no
chance.
+ Similary, if your website HomePage is three or more PageRanks
below the average of the top ten for a keyword, top page
positions for an internal page is very unlikely.
+ Example: Your HomePage has a PageRank of 2 and the average
PageRank for a desirable keyword is 5.2. That keyword is
currently out of range for your website. You cannot achieve
top ten positioning for it. Do not spend your time or money on
it. Find a less popular keyword / keyword phrase that is in
within range.
+ Keyword SEO Pro shows you at a glance the authority
(PageRanks) of the HomePages of the top ten web pages for each
keyword in a list of upt to 50 at a time.
+ If you wish to be found on Google for a keyword that is
currently out of range for your website for natural search,
consider Pay Per Click such as Google Adwords.

On-page optimisation is the equivalent of "Team Tactics" and
"Individual Coaching"
+ If your team is in the Premier Division but not near the top,
or in the next division down, better team tactics may win on
the day.
+ But if your team is two or three divisions below, you have no
chance, however good your tactics.
Off-page optimisation is the equivalent of climbing up through the
divisions.
Climbing up the divisions takes time in football and also in SEO.
In SEO, it is about obtaining appropriate backlinks and increasing
PageRank.
The value of each backlink depends on:
+ A link from a high PageRank web page is more valuable than one
from a web page with lower PageRank.
+ The more links on a web page, the less the value of each
outbound link.
+ A backlink from a page or website that is closely related in
content to the receiving page carries more weight than one
from an unrelated page; a link from a golf course website to a
professional golfer's web page would be more valuable than a
link from a restaurant.
+ Backlinks have greater influence if keywords are in the anchor
text, the text used in the link.
+ Google is looking for natural and not artificially acquired
links. Links that appear in large batches at irregular
intervals or in one sector only such as social bookmark sites
may be considered to be artificial and therefore of no value.
Keyword SEO Pro Line

The Relationship between backlinks and PageRank
The relationship between PageRank and the number of backlinks has
been analysed for 500 HomePages. These were obtained on Google for
several different countries for short- and long-tail keywords. The
number of links were all determined from AllTheWeb.
Table showing the relationship between the number of Backlinks and
PageRank.
Backlinks
It is no surprise that as a rule, higher PageRank is associated
with a greater number of backlinks
This data reveals two interesting facts.
a. There is a large variation in the range of backlinks for each
PageRank (Least and Most).
b. The range of number of backlinks for different PageRanks
overlap.
The best modality for determining keyword difficulty is PageRank.
Implications for SEO
A campaign accruing backlinks slowly is the most effective. It will
take a few months to receive sufficient quality links to achieve
PageRank 3 and longer to achieve PageRank 4. It is doubtful if
higher PageRank can be achieved without the website providing
sufficient interest to generate links spontaneously.
Keyword SEO Pro assesses the strength of each of the top 10
competing web pages for a list of keywords by PageRank for the
Google domain of your choice. You can compare this to the PageRank
of your website's HomePage PageRank.
There are 19 major country options currently and the number will be
increased on request.

How does Keyword SEO Pro compare to programs such as Internet
Business Promoter (IBP), Keyword Elite or Market Samurai?

Only Keyword SEO Pro:-
+ Analyzes keywords for the number one factor in the Google
algorithm - G-Factor-1
+ Analyzes keywords for the second factor in the Google
algorithm - G-Factor-2
+ Provides a composite score for G-Factor-1 and G-Factor -2 for
each of the top 10 web pages on Google's Search Engine Results
pages.
+ Provides an averaged composite score for G-Factor-1 and
G-Factor-2 for the top 10 web pages on Google's Search Engine
Results pages.
+ Allows you to analyze more than one keyword at a time -
currently a maximum 50 keywords.
+ Shows you how to calculate the potential composite score for
G-Factor-1 and G-Factor-2 for any web page you may wish to
develop on a website for a keyword. By comparison with the
averaged G-Factor-1 and G-Factor-2 for the top 10 web pages on
the Google domain of your choice you will be able to decide
whether the web page you could develop themed on your website
for a desirable keyword could obtain top 10 status.
Keyword SEO Pro Line

How does Keyword SEO Pro help us find those elusive niche keywords
from a list of keywords initially generated by a keyword suggestion
tool?
Keyword SEO Pro is very simple to use.
Keywords can be found using the keyword suggestion tool of your
choice although we recommend using the Google Keywords tool -
https://adwords.google/select/KeywordTool.
In addition to having the largest search database, and being free
of charge, the Google keyword research tool has the advantage of
providing both global and country specific monthly search volumes.
Keyword SEO Pro currently supports analysis of keywords for Google
domains of the following countries:-
Australia (.au), Canada(.ca), France (.fr), Germany (.de),
Ireland (.ie), India (.co.in), Israel (.il), Italy (.it), Japan
(.co.jp), Netherlands (.nl), New Zealand (.co.nz), Portugal (.pt),
Russia (.ru), South Africa .co.nz), Spain (.es), Sweden (.se),
Switzerland (.ch) United Kingdom (.co.uk), United States (). We
will consider adding Google domains at the request of a current
subscriber.
Keyword SEO Pro supports these
You can see Keyword SEO Pro in action in Video 10
For the UK, you might wish to analyse the top 10 keywords for the
web or for pages from the UK. In the following screenshot, the
keywords have been entered, the user has chosen Switzerland and
English. There would also be a choice for pages from the web or
from Switzerland.
Keyword SEO Pro

It takes on average 30 seconds to analyze each keyword.
The output is simple to read and can be exported in csv (suitable
for Excel), xls and txt formats.

As Featured On EzineArticles- Keywords and SEO Articles by
Author (David A Viniker MD FRCOG)

+ Defining Niche Keywords & Keyword Difficulty - Development of
a NEW INDESPENSABLE and Unique SEO Tool
+ A Revolution in Keyword Research and Search Engine
Optimization
+ PageRank is the Best Indicator of Competition Strength For a
Keyword in SEO - New Verifiable Theory (May 2010)
+ The Relationship Between PageRank and Backlinks (June 2010)

I believe that Keyword SEO Pro^TM and the theory behind it will
demonstrate a completely new way to understand Google Search Engine
Positioning.

Boost your visitor numbers and website income by using Keyword SEO
Pro^TM now.
I am convinced that Keyword SEO Pro will remove most of the mist
that surrounds SEO for you.
Keyword SEO is hosted on our server.
There is nothing to download. Access is immediate as soon as you
subscribe.
Be amongst the first to take advantage of Keyword SEO Pro and be
ahead of your competitors.

Testimonial

Hi David,
We have found Keyword SEO Pro easy to use and an excellent tool for
determining the potential for achieving page one organic Google
listings around strategic keywords.
This program is amazing and it assists our clients to understand the
concept of what is possible with their sites, once they review the
results combined with our site audit summary. Thanks for developing
an analytical program in such a way that most people can easily
understand.

2020impact.au
2020 Impact provides strategic web design and optimisation, online
website marketing, email marketing, online advertising, search
engine optimisation, SEO, search engine marketing, SEM, Google
Adwords advertising, Google Analytics, xml sitemaps, graphics,
graphic design, logos, brochures, business cards, strategic
marketing plans and marketing coaching services for Brisbane
businesses.
Many Thanks
Troy Miller I Marketing Director
13th September 2010

KSP Subscribe-

I am convinced that Keyword SEO Pro^TM provides a ground-breaking
development in search engine optimization. It will help to guide you to
concentrate your work on the achievable and help you to recognise
keywords that are too competitive for you so that you will not lose
time chasing rainbows.
Top SEO Tips:
Content is king, so you'll want to have excellent, well-written and
unique content that will focus on your primary key phrase or keyword
phrase.
Create a network of top quality back-links utilizing your keyword
phrase as the link. This the most imprtant tip. But use Keyword SEO Pro
to ensure that you target keywords that fall in range for top
postioning.
Be sure you employ a unique, keyword focused Title tag for every web
page of your site.
Be sure links to your site and in your website use your keyword phrase.
Target search phrases, never single keywords.

Keyword SEO comes with this guarantee:-

If you can prove that there is a factor that carries greater weight in the
Google algorithm than the combination of G-Factor-1 and G-Factor-2, I will
gladly give you a complete refund.

Keyword SEO Pro

1. SEOMoz
2 Leslie Rohde 2010

The Keyword SEO Program presentation and the research that led to it
are my own. I would like to thank Mr Alexander Goldstone -
alexgoldstone
who undertook all the programming for me.

David A Viniker MD FRCOG

KSP Trial-

End of Abstract

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